1
It books the whole treatment on day one
The moment she starts, every appointment in your protocol goes into your calendar, so there is nothing left for her to arrange later and nothing left for her to arrange somewhere else.
For clinic networks
Your patients are being treated outside your network.
You pay to win a patient once. The treatment that follows runs for months or years, contains far more than the appointment you sold, and most of it gets delivered by somebody else.
They are not leaving because you are expensive. They are leaving because nobody told them.
The size of it
You are keeping the cheapest part of the treatment.
Networks bill the consultations, because the consultations are what they sell. The scans, the laboratory work, the screening and the classes are where the money in a pathway actually sits, and that is the part a patient arranges for herself.
Yours
Billed by somebody else
What you bill
- Around ten antenatal consultations
The cheapest item on the list, repeated.
What somebody else bills
- Dating scan
- First trimester screening
- Blood panels, three times
- Urine cultures
- Morphology scan
- Glucose tolerance test
- Growth scans
- Group B strep swab
- Antenatal classes
- Nutrition advice
- Pelvic floor physiotherapy
- Postnatal and newborn review
Every one of these is on your own price list.
$2,000
Roughly what one clinic group was losing on every pregnancy, to laboratories and clinics a few streets from their own door.
Nobody in that clinic could have told you the number, because no system is built to measure it. Multiply it by a year of patients and it stops being an operational detail and becomes a line on the P and L.
What changes when we are done
2
It keeps the ones she cannot make
She moves the appointment in the app. A scan she cancels usually never gets rebooked with you, and somebody down the road ends up doing it.
3
It fills your calendar months ahead
Demand you can see coming, set by your protocol and not by luck.
4
It brings new patients in
We run the ads, with the app as the offer and not the clinic. People click on 'get the app' far more than on 'book a consultation', and it reaches them before they have chosen anyone.
5
It keeps patients for longer
Most of what we build covers conditions people live with for years and clinics treat as a handful of visits.
6
It makes the visit worth more
She arrives with a proper record of the months in between, so the same slot carries more.
7
It tells you when something needs a closer look
Between appointments she is still reporting how she feels. If something crosses a line your clinicians set, her doctor sees a short summary and decides whether to bring her in sooner.
The limit, said up front
We cannot book more visits than you have slots, and we say that before anyone asks. Once demand passes the ceiling, the question stops being whether this is worth doing and becomes where you find another doctor.
What we build
Fertility and IVF
Ready to buildMonths, sometimes years
Monitoring, consultations, procedures, follow-up
Pregnancy
BuiltAbout nine months
Tests, scans, screening, classes, check-ups, postnatal
Menopause
BuiltFive to ten years
Symptom tracking, assessment, consultations, treatment reviews